Media Contact: Gabby Bratcher - gabby.bratcher@hotworx.net

FOR IMMEDIATE RELEASE

HOTWORX Brings Infrared Fitness to Sarasota with New Studio Opening

Revolutionary Infrared Workout Studio Opens, Offering Hot Yoga, Pilates, and More in a 24/7 Fitness Environment

Sarasota, FL. (October 1, 2025) – HOTWORX has opened a new location on September 29, 2025 at 4248 S.Tamiami Trail in Sarasota, FL to bring a unique blend of heat, infrared energy, and virtual instructor-led workouts to the community. HOTWORX offers 24/7 access to 15-minute High Intensity Interval Training (HIIT) and 30-minute Isometric sessions, with easy-to-navigate scheduling via the custom HOTWORX app. HOTWORX's patented Infrared saunas combine heat, infrared energy and exercise to maximize results.

The new studio is owned by local entrepreneurs, Krystal & Tommy DeAlano. Originally from Dallas, Texas, Krystal and Tommy moved to Sarasota last year along with their two young sons.  They fell in love with the area after frequently traveling to the Suncoast and are now finally able to call Sarasota their home. 

“We’re excited to join the vibrant city of Sarasota and help people achieve their fitness and health goals with the amazing benefits of the HOTWORX infrared sauna workouts that have been so important in our own lives,” said Franchise Owner, Krystal DeAlano.

“With HOTWORX sessions, you combine infrared energy, exercise, and heat to burn calories at an accelerated rate on a cellular level,” said Stephen Smith, CEO of HOTWORX. “This unique approach not only enhances your workout while you’re in the studio, but also delivers an intense calorie after-burn even after you leave, allowing you to achieve more workout in less time.”

HOTWORX workouts offer a variety of health and wellness benefits, including:

• Detoxification
• Increased Calorie Burn
• Weight Loss
• Cellulite Reduction
• Stress Reduction
• Anti-Aging & Skin Rejuvenation
• Improved Circulation
• Lower Blood Pressure
• Muscle Recovery
• Pain Relief

Members can connect with the new studio on Facebook.com/HOTWORXSouthSarasota and Instagram.com/HOTWORXSarasota to stay up to date on events and promotions. To contact HOTWORX Sarasota, call (941)-922-5400, or visit www.hotworx.net/studio/southsarasota.

ABOUT HOTWORX®

Founded in Marrero, LA, HOTWORX introduces a groundbreaking fitness program and is one of the fastest-growing franchises worldwide, known for its innovative approach to infrared fitness training. With over 700 studio locations and over 250,000 members, HOTWORX provides members with an immersive, virtual exercise experience that combines the benefits of infrared heat with either 30-minute isometric workouts or 15-minute High-Intensity Interval Training (HIIT) sessions. Using its patented infrared sauna, HOTWORX offers a "3D Training" method, uniquely blending heat, infrared energy, and exercise for a deep, detoxifying workout. Members can conveniently book sessions through the HOTWORX Burn Off app, making fitness accessible and secure.

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